[vc_row][vc_column][vc_empty_space height=”101px”][/vc_column][vc_column width=”1/3″][cms_fancy_box add_icon=”symbol” i_type=”strokegapicons” i_icon_strokegapicons=”sgicon sgicon-FileBox” title=”Organize your Campaigns” description=”View full Twitter conversation histories, customize contact records and share notes across your team in order to build a more complete customer profile.”][/vc_column][vc_column width=”1/3″][cms_fancy_box add_icon=”symbol” i_type=”strokegapicons” i_icon_strokegapicons=”sgicon sgicon-ClipboardChart” title=”Monitor All your Data” description=”Dig into profile and post-level insights, as well as trends across messages and team responsiveness to better understand brand and team performance.”][/vc_column][vc_column width=”1/3″][cms_fancy_box add_icon=”symbol” i_type=”strokegapicons” i_icon_strokegapicons=”sgicon sgicon-Settings” title=”Quick & Easy Integrations” description=”Set up autonomous groups to organize internal teams and social profile arrangements to make your unique organizational structure.”][/vc_column][vc_column][vc_empty_space height=”58px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1458206984356{padding-top: 60px !important;background-color: rgba(34,34,34,0.98) !important;*background-color: rgb(34,34,34) !important;}”][vc_column offset=”vc_col-lg-6″][vc_custom_heading text=”Goals / Challenge” font_container=”tag:h4|font_size:18px|text_align:left|color:%23ffffff|line_height:23px” google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal”][vc_empty_space height=”9px”][vc_column_text theme_font=”” font_container=”font_size:15|line_height:24″]We set out to create a highly-optimized, Google-friendly e-commerce website for our friends at Self Reliance Outfitters (formerly known as The Pathfinder Store). When they first came to us, they already had decent brand recognition online but had a very basic ecommerce website that was spread out across several domains.[/vc_column_text][vc_empty_space height=”12px”][vc_custom_heading text=”Strategy / Solution” font_container=”tag:h4|font_size:18px|text_align:left|color:%23ffffff|line_height:23px” google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal”][vc_empty_space height=”9px”][vc_column_text theme_font=”” font_container=”font_size:15|line_height:24″]

Research! Research is a foundation of success for any effective internet marketing initiative. What’s the point of writing, literally, dozens of fresh pieces of content if we don’t know who we are writing to? We first had to establish our target audience. We created their personas using the following questions:

  1. What are their needs?
  2. What are their fears, concerns or

[/vc_column_text][vc_empty_space height=”14px”][vc_custom_heading text=”Results” font_container=”tag:h4|font_size:18px|text_align:left|color:%23ffffff|line_height:23px” google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal”][vc_empty_space height=”9px”][vc_column_text theme_font=”” font_container=”font_size:15|line_height:24″ css=”.vc_custom_1458207113060{margin-bottom: 23px !important;}”]We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. [/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”85″ img_size=”medium” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”84″ img_size=”medium” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”83″ img_size=”medium” alignment=”center”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”64px”][/vc_column][vc_column fill_place=”true” offset=”vc_col-lg-6″ css=”.vc_custom_1458207600301{padding-top: 39px !important;}”][vc_single_image image=”89″ img_size=”full” css=”.vc_custom_1458207537682{margin-bottom: 0px !important;}” el_class=”custom-case-study-featured-img”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”63px”][cms_heading subtitle_pos=”top” sep_type=”horizontal” no_shadow=”true” title=”Start Improving Your Marketing Today” subtitle=”With Metrics Advanced Data Analytics” css=”.vc_custom_1502246939409{margin-bottom: 23px !important;}”][vc_empty_space height=”26px”][vc_row_inner][vc_column_inner offset=”vc_col-md-6″][vc_column_text css=”.vc_custom_1457599657787{margin-bottom: 27px !important;}” font_container=”font_size:17px|line_height:27px”]Metrics enterprise SEO and content marketing platform provides competitive insight and market analysis no one can duplicate. Analysis that reveals opportunities, supports decisions and connects your SEO tactics and strategy directly to revenue.[/vc_column_text][vc_column_text font_container=”font_size:17px|line_height:27px”]Reach the right prospects at the right time with the right message, talk more effectively to the prospects who are most likely to buy. Harness the complexity of SEO and content marketing to boost online visibility and make smarter marketing decisions.[/vc_column_text][/vc_column_inner][vc_column_inner offset=”vc_col-md-6″][vc_line_chart type=”line” values=”%5B%7B%22title%22%3A%22One%22%2C%22y_values%22%3A%2210%3B%2015%3B%2020%3B%2025%3B%2027%3B%2025%3B%2023%3B%2025%22%2C%22color%22%3A%22blue%22%7D%2C%7B%22title%22%3A%22Two%22%2C%22y_values%22%3A%2225%3B%2018%3B%2016%3B%2017%3B%2020%3B%2025%3B%2030%3B%2035%22%2C%22color%22%3A%22pink%22%7D%5D” el_class=”h243″][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”text-center”][vc_column_inner][vc_empty_space height=”20px”][cms_btn title=”Download PDF” type=”btn-filled”][cms_btn title=”Free SEO Analysis”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”80px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” video_bg=”yes” overlay=”true” css=”.vc_custom_1499071354833{background-color: rgba(34,34,34,0.15) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(34,34,34) !important;}”][vc_column][vc_empty_space height=”215px”][vc_row_inner][vc_column_inner offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10″][cms_icon type=”strokegapicons” icon_strokegapicons=”sgicon sgicon-Play” align=”text-center” size_icon=”48px” color_icon=”#ffffff”][vc_custom_heading text=”Work At Metrics, Join Our Experts” font_container=”tag:h2|font_size:55px|text_align:center|color:%23ffffff|line_height:72px” google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”213px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”63px”][cms_heading subtitle_pos=”top” sep_type=”horizontal” no_shadow=”true” title=”Don’t Just Take Our Word For It” subtitle=”Trusted By The Best Brands”][vc_empty_space height=”30px”][cms_testimonial_carousel items=”3″ items_tablet=”1″ items_desktop_small=”2″ built_in_class=”testimonial-carousel-img-small-left”][cms_testimonial title=”Mahmoud Baghagho” role=”Art Director” testimonial=”In my job as social media strategist, I’ve tried every analytics product on the market and when I came across Metrics, I was blown away! ” img_image=”47″][cms_testimonial title=”Fouad Badawy” role=”CEO” testimonial=”The ability to generate reports that tell more about a website than a prospect knows is the key to building business using Metrics.” img_image=”45″][cms_testimonial title=”Mostafa Mabrouk” role=”Web Developer” testimonial=”Metrics is one of the most impressive social media software efforts I’ve ever seen. From the intuitive interface to the powerful tools.” img_image=”49″][cms_testimonial title=”Mahmoud Baghagho” role=”Art Director” testimonial=”In my job as social media strategist, I’ve tried every analytics product on the market and when I came across Metrics, I was blown away! ” img_image=”47″][/cms_testimonial_carousel][vc_empty_space height=”76px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1499071871946{background-color: #f9f9f9 !important;}”][vc_column][vc_empty_space height=”65px”][/vc_column][vc_column offset=”vc_col-md-6″ css=”.vc_custom_1457676710540{padding-top: 0px !important;}”][vc_column_text font_container=”font_size:17px|line_height:27px”]we’re Metrics, an award-winning digital marketing agency based in New York. Founded by Begha over many cups of tea at her kitchen table in 2009, our brand promise is simple: to provide powerful digital marketing solutions to small and medium businesses that are looking to build success online.[/vc_column_text][/vc_column][vc_column offset=”vc_col-md-6″ css=”.vc_custom_1457676713836{padding-top: 0px !important;}”][cms_counters col_sm=”cms-inline-block-sm-4″ col_lg=”cms-inline-block-lg-4″ sep=”true”][cms_countup end=”97″ decimals=”” duration=”4″ i_type=”strokegapicons” i_icon_strokegapicons=”sgicon sgicon-Chart” add_icon=”true” title=”Increase In Revenue” suffix=”%”][cms_countup end=”100″ decimals=”” duration=”4″ i_type=”strokegapicons” i_icon_strokegapicons=”sgicon sgicon-Users” add_icon=”true” title=”Positive Feedback” suffix=”%”][cms_countup end=”800″ decimals=”” duration=”4″ i_type=”strokegapicons” i_icon_strokegapicons=”sgicon sgicon-ChartUp” add_icon=”true” title=”More Conversion” suffix=”%”][/cms_counters][/vc_column][vc_column][vc_empty_space height=”15px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”64px”][cms_heading subtitle_pos=”top” sep_type=”horizontal” no_shadow=”true” title=”Our Latest Case Studies” subtitle=”Follow Our Process”][cms_xgrid col_sm=”col-sm-12″ col_lg=”” source=”size:3|order_by:date|post_type:case_study”][cms_btn title=”More Case Studies” align=”center” container=”true”][vc_empty_space height=”104px”][/vc_column][/vc_row]